Hoka Target Audience 2024 Hoka. At the end of fiscal 2024, it operated a total of 26 hoka stores and it currently has 11 north american stores, including five in california, two in new york city, two in florida, and one in. At hoka, the company reported that the brand’s net sales in fiscal 2024 rose 27.9 percent to $1.807 billion, up from $1.413 billion in 2023.

At hoka, the company reported that the brand’s net sales in fiscal 2024 rose 27.9 percent to $1.807 billion, up from $1.413 billion in 2023. Hoka is hoping to extend a strong run of sales by enacting its most ambitious integrated marketing play to date.